Al j caisson biography of albert davis

Albert Davis Lasker May 1, — May 30, was an American businessman who played a major role in shaping modern advertising. He created and produced many successful ad campaigns. He made new use of radio, changing popular culture and appealing to consumers' psychology.

How did jefferson davis die

A Republican , he designed new ways to advertise election campaigns, especially the Warren Harding campaign of , and became a philanthropist. They lived in Galveston, Texas , but Morris had moved Nettie to Germany during her pregnancy for better medical care. The family returned to Galveston within six months, and Lasker spent the rest of his childhood in Texas.

Lasker started working as a newspaper reporter while he was still a teenager. He assisted the successful Congressional campaign of the Republican Robert Hawley in During this time, Lasker created his first campaign. They featured a photograph of a man cupping his ear. George Wilson, president of the Ear Drum company, adopted the ads and his sales increased.

How old was jefferson davis when he died

When Daniel Lord retired in , Lasker purchased his share and became a partner with Ambrose Thomas. Chicago, along with New York, was the center of the nation's advertising industry. Lasker, known as the "father of modern advertising," [ 7 ] made Chicago his base from — Women seldom smoked cigarettes; he told them if they smoked Lucky Strikes they could stay slender.

Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture.